Classified Advertising – How to Study Money Making Ads to Help You Make Money

Actually studying ads will not make you more money. It is like reading a book on copywriting and then thinking you are a copywriter.

If you want to learn how to make money from writing classified ads, then you need to take action. Studying effective ads will help you learn how to write ads that make you money.

There is a right way and a wrong way to do this. These tips will help you make more money from the ads you write:

1. First, choose what type of ads you want to write.

If you are writing for newspapers, study newspapers. The same applies to magazines. If you are writing ads for a specific website online, then you need to go to that website.

Don’t just study the ads though. Study the guidelines for the publication or website where you are considering submitting. Guidelines will help you avoid submitting ads in the wrong format, or using words the publication or site doesn’t allow. By writing according to the guidelines you increase your chances of getting your ad accepted. Also, you increase the effectiveness of your ad.

2. When you study the ads, study the design.

Is the headline in bold, italic, or any special type of font? Does the ad writer use any type of color or graphics?

This is where you study the way the ad is actually put together instead of what the ads say. How the ad looks is almost as important as what it says. Design elements can make or break your ad because these elements will also help determine whether or not your ad gets read or not.

When employing these elements, use them sparingly, especially if you are posting your ads onlne. Although bold is one of those elements that is good for getting attention to your ad, writing your ad all in a color like red is not. Red is hard to read on screen, at least for any length of time. A bright color is good for a headline, but avoid writing your entire ad in this color.

Black type on a white background with an easy to read font may seem plain, but it actually works because it is easy to read. Readers online read about 25 percent slower, so don’t make it any harder than necessary for readers to get your message.

Remember, it’s not about you and what you like, or what you think is cute or attractive. It’s about serving your readers. Treat them right, and give them content that solves their problems, and they will buy.

3. Keep a swipe file of good ads.

This can be a text file or an actual file folder. Use these ads to help you craft your own. Don’t copy, just use what you learn.

The more ads you study, the more you will learn. Look for ads that are repeatedly published. These are usually ads that are making money. Use what you learn from studying these ads to help you write your own ads. It will help your ads convert better and ultimately make you more money.

5 Important Rules for Outdoor Print Advertising Design, Placement and Response

The trend in marketing over the last few years has been to go digital. But as we’ve seen in many areas, there’s now an increasing shift back to traditional channels as digital has become busier and busier and marketing messages become lessened by the noise.

Relevancy is key to capturing the attention of your target!

Relevancy is key to capturing the attention of your target audience!

Outdoor advertising on large-scale billboards (often called 48 Sheet, though there are also 64 and even 96 sheet), on bus shelters, public transport infrastructures such as the tube and rail terminals, and places such as bus sides and even lorry sides – has never been more popular.

One of the great things about outdoor advertising is that it can’t be ignored. Sure, it’s ‘at a glance’ advertising, where the marketing message needs to be simple, clear and driven home in under a second (the skill of driving that second-glance or double take is much sought after by the clients of creative agencies). But nevertheless, outdoor advertising can be highly targeted, has low competition in situ, can be location-specific, and can be very effective.

Here are our 5 Golden Rules for Outdoor Print Advertising:

Location

Adverts can be placed very specifically – not just covering places such as commuter routes but also specific geographic locations in an area and often adjacent to particular stores such as Tesco. These areas cover particular demographic groupings for accurate targeting. The best creatives also reflect the location of the site, making the advertisement more meaningful for the target audience.

Duration

The duration of the campaign can be important. It’s because many outdoor adverts are resident for a longer period that their at-a-glance message is drilled home over several exposures.

Creative

Be clear & concise with all messages. Keep copy to a minimum. Use bright and colourful, high impact visuals. Make the message relevant for your target consumer.

Complimentary

Outdoor advertising can be effective in complementing other elements of a campaign. And with the addition of elements such as Augmented Reality, is starting to drive interaction and clicks through to other channels.

Response

Augmented reality isn’t the only response mechanism. QR codes are being displayed on Outdoor sites to drive customers to a variety of other digital content – not just websites. And while it’s true to say that the effectiveness of outdoor advertising can be difficult to measure, the use of these digital techniques mean it’s becoming more and more measurable.

How to Find The Best Advertising Consultants Online

Advertising and branding techniques have changed vastly from the age-old commercial practices. This is due to the introduction of the magical concept called the internet. You know very well that no business can survive without advertising. Keeping this bottom-line in mind, if you are in search of selecting a best of best advertising agency, take the following tips that will be of help in narrowing down your search considerably. You can apply the same methods for locating region-based advertising agencies as well.

What to look for in an advertising consultant agency?

Simply put, the meaning of advertising is to remind your business name, products or services in the minds of your consumers, without let-up. Unless and until your business name is repeatedly focused effectively into their minds, chances are very slim that they will remember you. This exercise of constantly reminding consumers is known as “branding” in advertising language.

You can view this concept from the consumer’s perspective. Every business owner is a consumer by themselves, in respect of other products required in life. What makes a company or organization that sells the products required by you, coming to your mind instantly? Either the benefits you derived last-time by their products make the name unforgettable; or the memory gets kindled by these benefits that are flashed in an advertisement; slogan; logo or the brand-name in any media.

So by effective “branding”, an advertising agency online can meet your business requirements, to your entire satisfaction with regard to popularizing. Start looking for such an agency first.

Basic elements of branding:

In accordance with the concepts of advertising followed all over the world, especially with the new technology called internet, we can categorize the basic elements of branding into 5 branches. They are – using the resources available effectively and efficiently; propagating the unique selling point; internal branding to familiarize the products of the organization within the circles of everyone involved in the business; external branding that is popularizing products all over the internet, media and the minds of end-users; and finally identifying the targeted audience with smartness and instilling your business brand into their minds indelibly, by adopting all sorts of advertising techniques.

Resources available: apart from the financial resources for capital outlay and budget for advertisement expenses, the advertising agency can effectively use other resources like customer-feedback about your products, market research carried out for same and similar products, and perfectly compiled databases etc.

Unique selling point: this is a vital point for marketing any product or services. The advertising agency should study all the relevant facts about your products and business beforehand, and explain the USP to the consumer as to how they can be benefited in a better way, compared to your peers or their products.

Internal branding: this is something to be taken care of within your organization and spread among company personnel, to keep them well-informed of the brighter aspects of your products, by the higher-ups. In respect of other outlets such as distributors, wholesalers and retailers etc., the advertising agency should be able to provide sufficient information by way of printed materials, pamphlets, catalogs etc. To keep the product image high.

External branding: this is where an advertising agency needs to do a lot. Their experts should evolve a best-suited advertisement plan, catchy slogans, alluring logo designs, propagating the product values in all platforms where it matters, to entice the attention of the consumers at large. You can check the credentials of the proposed advertising agency in this regard before selecting them, as to how best and effectively they can market your products.

Targeted audience: here you need an expert advertising agency to focus all the branding exercise we discussed. It is essential to reach your targeted audience. Towards achieving this objective, the agency has to make themselves thorough with your business and product capabilities.

Applying all the above yardsticks, you can embark right now to narrow down your search for truly effective advertising agency online (in any specific region as well) for branding your business and win success.

Dental Advertising – A Door to Boost Up Your Dental Career

Dental advertising represents the tedious competitions today. This marketing scheme is developed especially to cater the commercialization necessities of the dentists, dental clinics and also the dental products.

This advertising functions in contrast with other product advertising and must accomplish the basic elements of marketing. Looking in a different perspective, we will scrutinize deeper the dental advertising using the interactive marketing like the internet in forms of blogs, comments, testimonials and press releases. Since, the marketing world stepped up in a higher level to compete effectively, the internet is the obvious answer in all of the inconsistencies of the person to person marketing.

Different advertising sites are very much open to the demands of the dental clinics, dentists and dental products. Some of the top search engines dental advertisers provide the sponsoring of dental articles or categories, dental tourism page, text and banner dental advertising, press releases and guest articles. The above dental advertising options are available and delivered by the choice of the advertisers. The dental advertisers give privileges like consistent visitors or viewers, site-linking, Google-powered search engines, and credibility. The internet based dental advertising attracts more audience to purchase and avail the dental necessities of the patients. The success of this interactive promotion lies in the mechanisms of internet itself with the aid of the technology. These web-based dental advertising sites are commonly owned by the fellow dentists and dental companies that mean information and environment acquaintance is not a problem.

The common elements of internet also supplemented the advertisers to ease the efforts of advertising. The speed, accuracy and accessibility of the internet complements to the effort of the advertisers to capacitate their products and services in much lesser time. Time means money, and because of the web, it became even easier for bigger profits. The responsibility of the advertisers online must confide to the needs of their clients.

Payment on the online advertising has never been hard, access for payments are done via credit cards and even online banking from the different banking companies are also used. Dental advertising to fulfill its prime goal must achieve the right recipe in style, action, and information. These elements drive every products or endorsements reaching its highest pedestal.